The “Cube” and “Circle” designs present two contrasting yet complementary explorations of the HIDDEN® identity.

In Cube, the letters HDN are reimagined as a three-dimensional block, recalling both playful building blocks and architectural foundations. Its perspective-driven form suggests structure, permanence, and construction — a visual metaphor for the way HIDDEN® builds culture from the ground up.

In Circle, HDN is compressed into a bold monogram contained within a perfect roundel. The stretched type inside the circular frame echoes vintage sports emblems and modernist signage, offering clarity, balance, and urban edge.