For Tu B’Av, the holiday of love, I created a warm and playful branding identity for Factory 54 Café. The design centered around a heart-shaped logo, blending the café’s name into a handwritten, romantic script that feels both personal and celebratory.

Coffee cups carried messages like “in the name of love”, turning a simple espresso or slice of cake into part of the holiday experience. The concept was about taking everyday rituals—coffee, cake, conversation—and framing them as small acts of love.